​​"Seth and Charlie understand that it is all about the next generation and that ranch raised kids will continue to add value and contribute in ways that many forget, by holding space and appreciation for other people, vast rangelands, hard work, family heritage, and the livestock around them.  Their investment in the Ranch Raised Kids project, is an investment in the future of ranching in the West, but more importantly, it is testament to the amazing children that life on a ranch produces."

Amber Morin, Arizona Farm Bureau

This project, Ranch Raised Kids, was inspired by those amazing children. We fell in love with them and every day we bring passion and our well honed professional skills to this project.    

Seth Joel and Charlie Holland view Ranch Raised Kids as a platform to educate, inspire and bridge the gap between rural and urban communities. Our portraits transcend stereotypes, and reflect the beautiful realities of ranching, through an honest and empathetic lens.

We offer a fresh look at the West, a glimpse of the historical cowboy lifestyle that is adapting to C21st economic realities and technology. We are celebrating the endurance of the ethics and character of the American cowboy by looking and listening to the ranch raised kids who are proud to represent the ranching lifestyle. 
Seth Joel and Charlie Holland are professional photographers, who have enjoyed a long marriage and successful career as Seth Joel Photography. They are based in Los Angeles and at rodeos, calf sales, or round ups they are easy to spot as the people who 'are not from around here'. But they keep showing up and continue to learn something new from every kid, every day and on every ranch they visit.


Charlie Holland
Charlie Holland